Necessity is the mother of invention (and presumtion is the mother of all fuck-ups but that’s another story). Cabnumbers was a great product from a tiny company with an equally small budget.  Taxi cards seemed like the perfect fit both creatively and financially as they were conceived, created and 150,000 of them distributed around London for less than £2,000.  Besides, who knows what a mess we’d have made of it with thousands more to spend.


 

Creative Circle Gold, D&AD Graphite Pencil, Campaign Direct Silver x 2

Anomaly got me in as a CD and some-time writer on a charming little campaign for Captain Morgan. The pick of the bunch was this one, conceived, written and directed by the amazingly talented Craig Ainsley (who actually isn't a control freak).  More surprising still is how it managed to sail through Diageo's normal butcheringsorryapprovals process.

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