This is one of the campaigns I’m most proud of.  It’s never easy talking to teenagers, but trying to tell them something as pedestrian (sorry) as how to cross the road was a daunting task. Happily we thought of a neat idea that resonated with kids across Tv, print and radio, picking up awards for each.


D&AD Wooden Pencil, Creative Circle Bronze x 3, BTAA Silver.

Anomaly got me in as a CD and some-time writer on a charming little campaign for Captain Morgan. The pick of the bunch was this one, conceived, written and directed by the amazingly talented Craig Ainsley (who actually isn't a control freak).  More surprising still is how it managed to sail through Diageo's normal butcheringsorryapprovals process.

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