Tennessee Honey is the latest honey variant (derr) from Jack Daniel's.  This print campaign was to launch the product in Australia to a slightly more youthful audience than the main brand.  'Show the bottle' they said.  'No problem' we said.


Award Award Bronze & 3xShortlisted, Spikes Asia 2xShortlisted, Best Ads Pick of the Week, New York Festivals 2xFinalist.

Anomaly got me in as a CD and some-time writer on a charming little campaign for Captain Morgan. The pick of the bunch was this one, conceived, written and directed by the amazingly talented Craig Ainsley (who actually isn't a control freak).  More surprising still is how it managed to sail through Diageo's normal butcheringsorryapprovals process.

Blog Index
The journal that this archive was targeting has been deleted. Please update your configuration.