Having a tiny budget for a shoot normally produces at least one curve ball and on this occasion it meant I had to be in the ad.  Yes that’s me on the boat and my hand in the packshot too.  Of course there are worse ways of spending an afternoon than cruising off the coast of Monaco, on a £6 million yacht with a couple of gorgeous models.  Oh and did I mention it was Grand Prix weekend?

Anomaly got me in as a CD and some-time writer on a charming little campaign for Captain Morgan. The pick of the bunch was this one, conceived, written and directed by the amazingly talented Craig Ainsley (who actually isn't a control freak).  More surprising still is how it managed to sail through Diageo's normal butcheringsorryapprovals process.

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