From Frank Sinatra, Mick & Kieth, Lemmy and even Ke$ha Jack Daniel's is synonymous with music.  The client wanted to leverage this heritage in a range campaign that talked to 3 different audiences about 3 different products.  And they had virtually no money.

As luck would have it we found this music poster campaign behind the photocopier that we thought muso's would love.  So we dug it out and posted it down dark alley ways, inside piss-stinking toilets and outside all the wrong venues throughout Australia.

Sometimes the tighter the box you have to work in, the better the work becomes.

Award Awards Nomination


Anomaly got me in as a CD and some-time writer on a charming little campaign for Captain Morgan. The pick of the bunch was this one, conceived, written and directed by the amazingly talented Craig Ainsley (who actually isn't a control freak).  More surprising still is how it managed to sail through Diageo's normal butcheringsorryapprovals process.

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