Anomaly got me in as a CD and some-time writer on a charming little campaign for Captain Morgan. The pick of the bunch was this one, conceived, written and directed by the amazingly talented Craig Ainsley (who actually isn't a control freak).  More surprising still is how it managed to sail through Diageo's normal butcheringsorryapprovals process.

Idents are a slippery fish.  Often annoyingly repetative with no thought for the one poor soul who hasn't got up to make a cup of tea in the break.   But the best ones are always simple and talk to their audience rather than just bludgening them with a logo, because if you're gonna crash a party you should at least make people glad you came. Well that was the theory here, anyway.  

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