Road safety ads had always looked the same to me – stark, hard-hitting and off-putting.  Don’t die before you’ve lived was a big idea that allowed us to make exciting and aspirational ads with a serious takeout and seemed perfect for all those self interested teenagers out there.
  
  
creative circle bronze, campaign press silver

Anomaly got me in as a CD and some-time writer on a charming little campaign for Captain Morgan. The pick of the bunch was this one, conceived, written and directed by the amazingly talented Craig Ainsley (who actually isn't a control freak).  More surprising still is how it managed to sail through Diageo's normal butcheringsorryapprovals process.

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